LAZADA,
Southeast Asia’s largest online department store, today announced
that it has received an eight digit euro investment from German
retail group Tengelmann Group (“Tengelmann”). Tengelmann invested
in LAZADA’s German holding company in a similar fashion to the
recently announced investments by Investment AB Kinnevik, J.P. Morgan
Asset Management and Summit Partners. LAZADA will use the funds
strategically as it continues to explore new opportunities to further
improve customer satisfaction.
 |
The
customer experience has always been the main point of focus at LAZADA
and the company is investing heavily to provide its customers with
world-class services. By recently deploying a new fulfilment system,
the company is already today able to guarantee two-day delivery on
average across Southeast Asia. In December, LAZADA launched its
marketplace platform, which allows offline retailers to leverage
LAZADA as a sales channel while still being in control of logistics
and operations, to further expand its product assortment and meet
customer demand. LAZADA’s more than one million Facebook fans serve
as a testament to LAZADA’s success in providing superior services
to its customers.
The
investment by Tengelmann was received on the back of an exceptionally
strong December month. As an eCommerce pioneer in Southeast Asia,
LAZADA seeks to educate the market about the benefits and convenience
of online shopping and on December 12th
the company launched its
hugely successful Online
Revolution campaign
along the lines of Cyber
Monday in the USA. By
partnering with hundreds of suppliers across the region, the company
were able to promote amazing supplier-backed deals to its customers.
The company also worked closely with many of the region’s top
eCommerce platforms to build excitement and awareness of this
successful campaign. In Indonesia, LAZADA partnered with Indonesia's
leading telecom operator, Telkomsel, Yahoo! and several of the
largest online portals and forums, making this one of the biggest
online events in Indonesian history.
“We
are very excited to join the LAZADA team,” Christian Winter, CEO of
Tengelmann Ventures said, “their growth trajectory, management team
and investor base speak for themselves and we are confident that the
company will succeed in the long-run.” Maximilian Bittner, Regional
CEO of LAZADA commented: “Having a strategic investor of
Tengelmann’s calibre on-board is a huge win for LAZADA. They are
bringing with them significant retail experience which will be of
huge benefit as we strive to achieve our ambitious growth targets.”
About
LAZADA
LAZADA
(www.lazada.co.id, www.lazada.com.my, www.lazada.com.ph,
www.lazada.co.th, www.lazada.vn) is Southeast Asia’s fastest
growing online department store, with operations in Indonesia,
Malaysia, Philippines, Thailand and Vietnam. LAZADA is pioneering
eCommerce across some of the fastest growing countries in the world
by offering a fast, secure and convenient online shopping experience
with a broad product offering in categories ranging from consumer
electronics to household goods, toys and sports equipment. LAZADA is
always striving to offer its customers the best possible offering –
including multiple payment options, free returns and extensive
customer service and warranty commitments.
About
Tengelmann Group
Tengelmann
Group is an international operating retail company whose business
interests are spread across a number of different industries.
Subsidiaries include OBI, KiK, Kaiser's Tengelmann, baby-markt.de and
Plus Online. TREI Real Estate, as well as the holding company
Tengelmann Ventures, which has been investing in promising online
start-ups for several years, are also part of the corporate group.
The family-owned business was established in 1867 in Mülheim an der
Ruhr and is currently managed in fifth generation. Tengelmann Group
is operating over 4,000 stores in 15 different countries and
employing more than 80,000 people. The group’s annual turnover is
totalling EUR 10bn.
On a side note, they will be having a Flash Sale today from 10:00 am to 10:00 pm, Featuring discounts on selected items every hour. Be sure to check out their site. Plus you can have a 300 pesos discount on purchases above 3,000 pesos by using this Coupon Code: LZDbrDgr 
0 comments:
Post a Comment